Ritu Kumar, the empress of modern-day Indian fashion was born on 11th November 1944 in Amritsar, Punjab. Ritu graduated from Lady Irwin College in Delhi and pursued her masters from the Briarcliff College, New York in 1966. This couturier had a very easy beginning in Bengal when she started with the simple hand block-printing and gradually grew to be one of the biggest designers of India .
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Ritu Kumar is not just an opulent designer with a snazzy skill set but also a versatile personality who has proved her excellence in the domain of authorship. Ritu Kumar is one of those empowered women in India who have augmented the level of fashion using her extravagant skills to render an international edge to the fashion scene in India.
Ritu Kumar’s mesmerizing presentation and the grandeur of her extraordinary designs, leave people enthralled in adulation. The serendipity of her alluring designs characterized by effectively brought out creation of her work led to her paramount success in the fashion industry.
Ritu Kumar is referred to as the queen of the “Boutique Culture” and rightly so because she was the first woman to have pioneered the trend of boutiques in our country. Throughout the five decades of her work in the industry, Ritu Kumar has been very popular for her ethnicity and the aesthetic value of her designs. Nevertheless, she holds the reputation of being the revivalist, for she has always kept pace with the dynamic fashion trends, thereby catering to the changing demands of people while becoming a link between the conventional and the modern calls of the time.
Ritu Kumar has been sumptuously acknowledged for her career in designing. Her designs in several international beauty pageants have received great acclamation for the best couture and she has been honoured by the National Institute of Fashion Technology (NIFT) with the prestigious Lifetime Achievement Award. Besides, she has been bestowed the Outstanding Women Entrepreneur Award for the superior display of her organizational skills. So the list is endless, for in the year 2000, she was paid reverence by the Kingfisher group who presented her with the Lifetime Achievement Award in view of her splendid and innovative fashion sense. Also awarded the Padma Shri Award in 2013 for her exceptional and distinguished service in the field of fashion, textile and craftsmanship.
Ritu has created a brand name ”RITU KUMAR” which is internationally reputed and sought after. She has not just confined her work to designing garments but has extended her domain of creation to other fields, offering convenient and plush variety of merchandise to the people. She has added to her repertoire with the brand, “The Tree of Life”. In 2002, Ritu Kumar started her brand ‘Label’ dealing with her superb range of designer suits, sarees, lehangas, etc catering to the luxury desires of women worldwide. Her brand ‘Label’ symbolically represents women who want to transcend the boundary of the hackneyed fashion experience towards something more distinctive and unique.
Ritu Kumar’s versatility enabled her to create an absolutely unparalleled book – ‘Costumes and Textiles of Modern India’, which offers a significant insight into the emblematic demonstration of different styles inherent in the cultures of the modern India.
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