Sabyasachi Mukherjee launched his designer label as soon as he passed out of the National Institute of Fashion Technology, Kolkata in 1999. With 3 major awards already in his kitty, the designer started out with a workforce of just three people. His designs and the brand has always stood for and honoured Indian traditions and textiles to a great extent. Sabyasachi built his brand over the years with concern for the Indian market, as well as global Indians. In 2001, he won the Femina British Council’s ‘Outstanding Young designer of India’ award, which opened doors to an internship in London with the eclectic designer Georgina Von Etzdorf. Sabyasachi returned home with brighter design ideas and started retailing his brand at all major stores in the country.
His foray into the mainstream Indian Fashion Industry started with the India Fashion Week in 2002. His debut collection earned him many accolades and he was even dubbed as the ‘future of Indian Fashion’ by the international press. His design philosophy is simply quoted as;’Personalized imperfection of the human hand’. Taking inspiration from deserts, gypsies, antique textiles and Kolkata’s traditions, the designer believes that “clothes should just be an extension of one’s intellect”. His style is defined by unusual fabrics, textures and detailing, fusion techniques, patch-work and embellishments. ‘An International styling with an Indian soul’, is how Sabyasachi would like to describe his collections. His ensembles portray ancient and medieval charm with stress to Indian elements. He is a pioneer in using Indian textiles in a modern context and has always encouraged home-grown techniques like Bhandini, Gota-work, hand dyeing and block printing. Sabyasachi Sarees are one of the most sought after designer sarees by NRIs at high profile parties.
Sabyasachi made his International debut in 2003 at Mercedes Benz New Asia Fashion week in Singapore and walked away with the ‘grand winner award’ and an opportunity to attend a workshop by Jean Paul Gaultier and AzzedineAlaia in Paris. But what really made his presence felt in the International fashion arena were the Kuala Lumpur Fashion Week and the Miami Fashion Week in 2004. His ‘Frog princess’ collection which was a bohemian take on Indian textiles, was lauded with exiting reviews. Sabyasachi Lehengas and Sabyasachi Dresses are sold in designer boutiques across New York, California in USA, London and Sydney and Melbourne in Australia.
Bollywood Sarees are usually designed by top Indian designers. Sabyasachi’s bollywood debut was made with Sanjay Leela Bansali’s ‘Black’, which earned him a National Award in 2005. Babul, Laaga Chunari Mein Daag, Raavan, Guzarish, Paa, No one killed Jessica and Kahaani followed, which earned him a muse in Vidya Balan. Vidya has been the strongest celebrity presence for the Sabyasachi brand.Recognition kept pouring in the form of awards, starting with ‘best Designer of India’ at the MTV Lycra style awards and the ‘Society’ Achievers award for the best new Indian designer. He also earned a place at ‘Browns’ in London, which was voted as the ‘best shopping destination in the world’ by Vogue magazine.
Apart from having the distinction of being the youngest board member of the National Museum of Indian Cinema, Sabyasachi also holds the honour of being only Indian designer to be invited to showcase at the Milan Fashion week 2004. He is also the only Indian designer to be a part of all the three leading fashion weeks in the world – New York, Milan and London.